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The Customering Method: From CX Dogma to Customer Science

The Customering Method: From CX Dogma to Customer Science

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Product details

Management number 201814459 Release Date 2025/10/08 List Price $18.85 Model Number 201814459
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 292 pages
Publication date: 01 November 2024
Publisher: Taylor & Francis Ltd

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

Weight: 482g
Dimension: 233 x 157 x 19 (mm)
ISBN-13: 9781032823089

The Customering Method: From CX Dogma to Customer Science

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