Strategic Business Models: Idealism and Realism in Strategy

Frederick Betz, a leading expert in strategic modeling, reviews the technique and applies it to diverse kinds of businesses, illustrating the possibilities and pitfalls of using it incorrectly.

\n Format: Hardback
\n Length: 224 pages
\n Publication date: 11 October 2018
\n Publisher: Emerald Publishing Limited
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On the one hand, strategy serves as a tool for managers and executives to envision a future that is optimally competitive and profitable. It enables them to explore possibilities and identify opportunities that can lead to long-term success. However, the idealistic aspect of strategy must be complemented by a realistic approach.

To develop a strategy that has the potential to succeed, organizations must master the technique of modeling. Modeling involves creating a visual representation of a business's operations and providing the analytical basis for examining and formulating the plan for the future operations of a firm. This technique allows organizations to identify key drivers of success, assess competitive landscapes, and develop strategies that align with their objectives.

Leading expert Frederick Betz, in his book "Strategic Business Models: Idealism and Realism in Strategy," provides a comprehensive review of the strategic modeling technique and its applications to diverse kinds of businesses, including productive and financial firms, as well as retailing firms and conglomerates. Betz illustrates the possibilities of this technique and the pitfalls of using it incorrectly by applying it to real business cases, some successful and some problematic.

By exploring both manufacturing and financial firms, as well as retailing firms and conglomerates, Betz broadens the business literature and contributes to our understanding of the transformative operations of an enterprise system for present and future competitiveness.

In conclusion, strategy needs to be partly idealistic and partly realistic. By mastering the technique of modeling and applying it to real business cases, organizations can develop strategies that are aligned with their objectives, competitive landscapes, and the changing needs of their customers.

\n Weight: 436g\n
Dimension: 161 x 238 x 19 (mm)\n
ISBN-13: 9781787567108\n \n