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Management number | 201818406 | Release Date | 2025/10/08 | List Price | $112.60 | Model Number | 201818406 | ||
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Category |
Format: Hardback
Length: 320 pages
Publication date: 30 September 2022
Publisher: IGI Global
Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships. The book consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing.
Dimension: 279 x 216 (mm)
ISBN-13: 9781668455234
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