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Navigating Digital Communication and Challenges for Organizations

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Management number 201815612 Release Date 2025/10/08 List Price $115.12 Model Number 201815612
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Public involvement in media content can generate economic and cultural value for organizations. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among audiences. Navigating Digital Communication and Challenges for Organizations is a reference work that covers organizational communication with a focus on digital communication, ideal for researchers, academics, policymakers, business owners, practitioners, instructors, and students.

Format: Hardback
Length: 335 pages
Publication date: 30 April 2022
Publisher: IGI Global


Public involvement holds immense potential to foster a vibrant and dynamic circulation of media content, resulting in substantial economic and cultural value for organizations. The prevailing perspectives on the interactions between audiences, organizations, and content production indicate a relational logic emerging through innovative productivity proposals. Within this context, it becomes intriguing to examine the reasoning behind audience experiences through the lenses of interactivity and participation. However, a significant gap persists between the intentions of communication professionals and their organizations regarding the effective circulation and retention of content among the target audiences of interest, as well as the distinction between informing and communicating.

Navigating Digital Communication and Challenges for Organizations delves into the realm of communication research, specifically focusing on organizational communication, encompassing a diverse array of methods, strategies, and viewpoints on digital communication. This comprehensive reference work serves as a valuable resource for researchers, academics, policymakers, business owners, practitioners, instructors, and students alike. It encompasses a wide range of topics, including internal communication and public relations, making it an essential guide for those seeking to understand and navigate the complexities of modern digital communication.

Within the realm of digital communication, organizations face numerous challenges. One significant challenge is the rapid pace of technological change, which necessitates continuous adaptation and innovation to remain competitive. This requires organizations to invest in research and development, as well as to embrace new technologies and platforms to reach and engage with their target audiences effectively.

Another challenge is the increasing fragmentation of media consumption, with audiences increasingly relying on a variety of devices and platforms to access information and entertainment. This poses a challenge for organizations to create content that is accessible and engaging across different devices and platforms, while also ensuring that their message is consistent and coherent.

Furthermore, the rise of social media and other digital platforms has created new opportunities for organizations to engage with their audiences, but it has also brought with it concerns about privacy, security, and the spread of misinformation. Organizations must navigate these challenges carefully to protect their reputation and maintain the trust of their stakeholders.

In conclusion, public involvement plays a crucial role in promoting an active circulation of media content and generating economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggest a relational logic between audiences and media through new productivity proposals. However, there is still work to be done to bridge the gap between the intentions of communication professionals and their organizations and the effective circulation and retention of content among the audiences of interest. By navigating the challenges of digital communication and embracing innovative strategies, organizations can position themselves as leaders in their industry and achieve their communication goals.

Weight: 633g
Dimension: 279 x 216 (mm)
ISBN-13: 9781799897903


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