Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business
4.5 (81 items)
Limited Time Sale$57.38 cheaper than the new price!!
Free cash-on-delivery fees for purchases over $99
Product details
| Management number | 201814255 | Release Date | 2025/10/08 | List Price | $57.39 | Model Number | 201814255 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Building B2B Relationships provides a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you win more and win faster. It supports your end-to-end relationship management effort and provides real-world examples from major global organizations.
Format: Hardback
Length: 256 pages
Publication date: 03 December 2024
Publisher: Kogan Page Ltd
B2B buying decisions are becoming increasingly complex, with key accounts requiring a clear understanding of decision makers and a strategy for engagement. Building B2B Relationships provides a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping businesses win more and win faster. The book offers a flexible methodology that can be integrated into any sales process and supports end-to-end relationship management efforts. By mapping, monitoring, and measuring relationships with all relevant stakeholders, businesses can better utilize each relationship and maximize outcomes for all parties. Real-world examples from major global organizations demonstrate how businesses can leverage their B2B relationships to achieve their goals.
Dimension: 234 x 156 (mm)
ISBN-13: 9781398615441
Floor Strippers
Business
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form